![]() Instead, first focus on your prospect and demonstrate that you understand them. You achieve this by focusing on them.ĭo not start by focusing on your product and how great it is, or start ranting on about all the amazing features it has. To spark interest you need to establish and maintain rapport with your prospect. OK, so now you have your prospects attention its time to start sparking their interest in your product or service. Once you have your prospects attention you want to hold it long enough so you can move them to the next phase of the funnel, which is to spark their interest. Write them down and try and incorporate them in to your sales pitch or advert. Think back to your own experiences and ask yourself what were the elements that caught your attention. I’m sure we’ve all had those moments where our attention was caught by some catchy advert or maybe a really enthusiastic salesperson. You can create a catchy jingle if you’re using video ads.Write attention grabbing email subject lines.It can take the form of a great opening statement if you’re cold calling or selling face to face.Creating powerful headlines that jump out at people and draws them further in to your sales copy. ![]()
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